CaptureHigherEd.com is a great example of how technology is merging with the world of college enrollment. Using a proprietary marketing software designed for higher education, the site is changing how colleges market to prospective students. Built as a platform for college recruiters and marketers, it provides the ability to engage with prospective students at the most relevant time. The site is essentially a public relations tool used for outreach for colleges and marketing departments, but it is an interesting site for anyone to check out.

In addition, the site has eBooks, blog posts, webinars, and podcasts to give users access to helpful tips and information for students, college recruiters, and marketers alike. Whichever side you’re on, there’s something for everyone.

Impact on College Enrollment

CaptureHigherEd’s site is all about empowering colleges, universities, and other educational institutions to better handle their communications and PR to recruit the people that will thrive in their environment. It uses modern FinTech technology to capture the behaviors of visitors to your website so that you can market to the people who are most likely to sign up. It helps colleges to recruit better candidates who are serious about their education and who want what the institution has to offer, matching each student to a school where they can thrive. 

Impact of FinTech in Education

Financial technology, or FinTech, isn’t just about banking. This is an example of how FinTech and digital marketing is disrupting traditional college selection – in a good way! Before, students had to do research on their own to find and apply to colleges they were interested in – but with technology such as CaptureHigherEd, schools are recognizing students that would be the best fit for their environment and are going straight to them.

It’s a win-win: students find schools where they can make the most of their education and be set up for the best future, and schools cultivate their curriculum with students who are interested in what they have to offer, in turn reducing drop out rates.