There’s a good book I came across quite a few years ago entitled, Do What You Love, The Money Will Follow. This book is still available on Amazon and is well worth the read. It addresses how someone should follow their passion and through that, they will be able to find a job and career that will pay well.
In an ideal world, this is true. However, it does depend on a number of different factors as to whether someone can make an honest living doing what they love. For example, if someone loves making knitted scarves, there may be a market for it somewhere, but this is such an antiquated skill that only a few places might purchase them. Craft fairs might be interested in selling them because they are such a unique item. But, for the most part, knitting has the unfortunate stereotype of being something little old ladies do in a corner rocking chair. There’s just not a large audience for it.
But if someone were to take their knitting skills to Etsy.com or Amazon Handmade, then they might be able to sell them. Why? Because people who love handmade items go to these sites to find unique items. They may not be looking for handknitted scarves, but if they see one they like, it’s possible they could purchase one.
This is just an example of how the product meets the demand, no matter how small the demand might be. Mark Cuban, star of “Shark Tank” and owner of the Dallas Mavericks says, “Just find your market and you’ll be successful.” If your market is large enough, you can do this. It doesn’t matter if you are trying to sell an innovative product you’ve created or work your way up in a FinTech job, you’ll make it happen if you have a deep understanding of who needs your skills and why.
Successful companies all say they owe their success to understanding their target audience. Then they simply provide products and services that the audience craves.
The key to being successful in the job market is to find a career with a high demand so that it will be easier to find your market. Not everyone will want or need your skills. But if a lot of people do, it will mean more people will be interested in what you have to offer and your chances for employment increase.
Jobs that are hard to do, take special skills or intelligence or require a long period of study such as doctors, pharmacy managers, and software engineers pay better than jobs that anyone can do. It’s just a fact of life.
Find a niche that is not as popular to go into but which is needed in our present society such as technology jobs dealing with automation or AI, software creation, and app development, all which are greatly needed and will be needed in the future by businesses scrambling to stay on the cutting edge.
While some college students are lamenting over the idea of AI machines taking their jobs, you’ll be learning how to program them so you’ll never be replaced.
Do your homework and explore different options before deciding but try to focus on what you love. Steve Jobs, the founder of Apple, once said, “Life is too short to not do what you love to do.” He found his niche when he found computers and he made a fortune with it.
What is your passion? Do it with all of your might and then find your market. I’m sure you will be a huge success.